To look specifically at Facebook content metrics with no Instagram data to distract you, click on Content in the left menu under the Content heading.Click on any of the categories in the left menu to get more details of your Instagram and Facebook metrics.On the overview screen, you’ll see top-level insights for Facebook on the left of the screen and Instagram on the right.

Open Meta Business Suite and click on Insights.Here’s how to find your Facebook Analytics in Meta Business Suite: Here, you can see metrics, trends, and visual reports to help you gain insights about your overall Facebook account or individual posts. Meta Business Suite has replaced Facebook Analytics as the native tool to access analytics for Facebook. That tool was discontinued in 2021, but there are still plenty of ways to access your Facebook analytics data. Facebook analytics toolsįacebook used to have a native analytics tool called, appropriately enough, Facebook Analytics. Find out how to reach the right customers, lower your cost-per-click, and more. There’s a veritable treasure trove of data available to help reveal exactly who is engaging with and following your content, with demographic and geographic data that covers age, sex, location, and more.Īll of this can help you either refine your content to reach the audience you want, or pivot your strategy to even better engage the people who are already tuning in.īonus: Download a free guide that shows you how to save time and money on your Facebook ads. Reviewing your Facebook analytics is also an important way to understand your audience. You can use the data you gain through Facebook analytics to create a Facebook-specific report, or build it into an overall social media report that tracks the performance of all your social accounts. Tracking Facebook analytics helps you understand your past Facebook performance and tweak your future strategy. Start free 30-day trial What are Facebook analytics?įacebook analytics are the data and tools you need to track your brand’s performance on the world’s most popular social network. Actionable insights to help you grow faster.

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